HP India On Diwali #GoLocal
Inspirational video by HP India on Diwali. This video inspire people to buy Diya from local street vendors and hence #GoLocal.
HP India original Diwali Video #GoLocal Facebook
HP India original Diwali Video #GoLocal Twitter
One small step taken by all of us can bring along a big difference in someone else’s Diwali. Support the street vendors, our lights brighten their homes too.#TuJashnBan kisi ki zindagi ka, an HP India initiative. Watch the film now: https://t.co/OU5KAZALTY pic.twitter.com/S1lAgp2QE2
— HP India (@HPIndia) November 3, 2018
Diwali #GoLocal YouTube Video
MotivationalGyan – i.e. Inspirational Learning from this
- These videos are of the type “Social Media Viral Content“. For example within few days of release, this video has already touched million views on Facebook itself. Same video is getting forwarded on WhatsApp which is not even tracked. In this type of content based marketing, brand showcase a subtle way to position their brand. In case video, HP has shown “Kid using HP Printer” to print the document.
- Another learning from this video is that kid is able to market these “Diyas” by “going extra mile” which other street vendors were not doing. As a business owner/entrepreneur/marketing head, we should also strive to use effective and innovative strategies to reach out to more people to grow our business and communicate with our target audience
Do share your insights and learning from this video and we would be glad to share those insights with other with your name mentioned.