Description :- ‘Influence: The Psychology of Persuasion’ is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say ‘Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to […]

Description :- Tables and graphs can more adequately communicate important business information when they reflect the good design practices discussed in this practical guide to effective table and graph design. Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the […]

Description :- This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell […]

Description :- On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and […]

Description :- Achieve your life goals with SELF-DIRECTED BEHAVIOR! With abundant strategies based on research, this psychology text guides you through exercises for developing skills in self-analysis and teaches you how to apply these skills in different settings. Case examples demonstrate how other students have successfully used the book’s techniques, including one student who used […]

Description :- With the countless distractions that come from every corner of a modern life, it’s amazing that were ever able to accomplish anything. The Power of Less demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary freeing you from everyday clutter and allowing you to focus on accomplishing the […]

Description :- “Scenarios are now a part of every successful manager’s toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today’s leading practitioners in the field.” -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) “In twenty years of helping […]

Description :- With a simple observation that in his garden, 80 percent of the peas were borne by 20 percent of the pods, Vilfredo Pareto created a revolutionary principle. Known as the Pareto’s principle or the rule of 80-20, the core of this principle lies in the fact, that 80 percent of the results which […]

Description :- The Power of Full Engagement: Managing Energy, Not Time, is the key to high performance and personal renewal tells you how to use your energy positively. The number of hours in a day are fixed and so time is not unlimited or flexible but the quality and quantity of energy in ourselves is […]