Digital Viral Marketing – Facebook Page & Event

Hey, I would like to share this interesting case study of HappyJourney facebook page

They have reached to a count of 65K Facebook page-likes in 7 months with just

  1. One profile pic and
  2. One post of event


Event has an offer saying:

To Participate in this Event you Need to Follow these Steps:

Step 1 : Click on “Join” button.

Step 2 : Invite at Least 50,100,150,200 of your Friends.
(Invite more Friends to Increase your Chances of Winning.)

Step 3 : Like page : HappyJourney and Share on your wall

Step 4 : Comment by : “Travel is Fun with @HappyJourney”

Good luck!


Event statistics

On this date of 22nd September, 2015, this event has 671k going |114k maybe |13m invited

Other interesting facts are:

  • Offer is not from any well known travel brand
  • No commitment from person offering this

“Digital Marketing has immense POTENTIAL”

Good example of Book “Contagious – Why Things Catch On” by Jonah Berger

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