About
Maura Mitchell heads up a team of industry veterans to produce powerful and practical business solutions. From growth plans and business strategies to new product innovation and market research, we customize our approach to each project to ensure we perfectly meet our client’s needs and drive success.
Maura Mitchell, the founder and principal of Brandology, is a business veteran with over twenty years of management and marketing experience.
After receiving her MBA from Stanford University, she joined Pillsbury, where she held progressively larger assignments within the Refrigerated Products Division. Her biggest accomplishment was launching a new cookie product, Shape Center Cookies, on the fastest timeline in the history of the division.
One snowy day in June, Maura left Minneapolis to lead Nestle Beverage Company’s key initiative, the geographic expansion of Hills Bros. Coffee. Subsequently, Maura was promoted to Business Director in charge of growing Nestle Beverage Company’s $500 million ground coffee portfolio.
Next, Maura applied her skills to consumer technology marketing at Electronic Arts where she was Director of Marketing for EA SPORTS video games. Maura returned to packaged goods joining Quaker Oats/Golden Grain as General Manager. She turned around the Rice-A-Roni business, delivered the three most profitable years ever for the portfolio and became the division’s second in command.
In 1999, Maura founded Brandology. Since then, she has become a trusted advisor, providing powerful, practical advice that drives sales and profits for Clif Bar, Naturipe Farms, Safeway, Clorox, Peets Coffee, Mighty Leaf Tea and many other companies.
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